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Welcome to the new and improved edition of Dean Yeagle's Melange. Dean Yeagle has been involved in almost every facet of cartooning. Most of his career has been spent in Animation, as a producer/director, animator, character designer, layout and storyboard artist. He's also illustrated children's books and magazines, worked in advertising design and comic books, and he has gag cartoons published regularly in Playboy Magazine. His animation company, Caged Beagle Productions, produces TV commercials, CD ROMs, and animation and characters for electronic gaming. Long a New York resident, he currently lives in Southern California with his artist wife Barbara, close to his daughter Rebecca, her husband Nick, and their daughter Lily, who is the undisputed Cutest Human Being on the Face of the Earth.

VERY RARE John Caples IDEAS Book, A Practical Guide to Methods That Make Advertisements Work. Published in 1938.
The purpose of this book is to show you how to make better advertisements to tell you definitely and specifically:
- how top choose effective appeals;
- how to write headlines that are quot;stoppers
- how to write copy that sells;
- how to make all kinds of layouts;
- how to get attention by using brides, babies, animals, cartoons, comic strips, etc.;
- how to use sex appeal;
- how to use humor, horror, news, curiosity, and self-interest;
- how to introduce new products;
- how to sell several products in the same ad;